How Agency Aurora unified ad spend treasury and automated off-ramps with inabit

As Agency Aurora scaled to support thousands of advertisers globally, their treasury operations faced significant bottlenecks that threatened to slow down ad delivery: Fragmented Asset Management: Tracking deposits and liquidity across various self-custody wallets, exchanges, and banking rails was manual, time-consuming, and prone to human error. Off-Ramp Complexity: Finding a cost-effective and reliable off-ramp solution proved difficult. High conversion fees were eating into margins, while service instability from traditional providers created uncertainty in funding ad accounts. Need for Robust Governance: With a rapidly growing finance team, simple wallet permissions were no longer sufficient. Aurora needed to find a platform that supported robust user role management to strictly define access and separate duties between operators and approvers.